Support the growth and development of a sustainable music tourism offer across the city region

The Board aims to:

Establish a central website and hub promoting music in the city.

Encourage a strategy around The Beatles based not only on heritage but also what they stood for; promoting to promote and growing the current music offer.

Secure a strategy with the City’s tourism and marketing agencies to market Liverpool and the City Region as a World Music City Region.

Establish a clear view, policy and plan for utilising the City’s UNESCO status.

Establish the role of the Councils as enablers rather than direct producers and curators of festivals as part of the City Region’s visitor offer.

Support the recovery of the music tourism industry in the aftermath of the Covid-19 pandemic.

The Board’s ‘Music Heritage and Tourism’ sub-group meet regularly to discuss and focus on this key priority.