Our Priorities

Music has the power not only to reduce its own environmental impact but also to influence audience behaviour and wider cultural change.

Building on our status as a UN Accelerator City and our links to national initiatives such as LIVE Green, we are embedding sustainability across the sector. This includes supporting venues, festivals and businesses to reduce emissions, adopt greener practices and contribute meaningfully to net zero ambitions.

Nurturing musical talent across the Liverpool City Region remains a central ambition.

This includes strengthening education pathways, developing skills, improving access to careers in music, and ensuring local artists are showcased regionally, nationally and internationally. We are committed to supporting talent from every community and neighbourhood — removing barriers and widening access so that opportunity is truly representative of the region’s diversity.

Greater connectivity across the music sector enables collaboration, innovation and growth.

We are focused on strengthening networks, facilitating knowledge exchange and advocating for clearer guidance and support for businesses and professionals at every stage of their journey. By fostering stronger collaboration across artists, venues, educators, technologists and policymakers, we aim to build a more cohesive and informed sector.

The role of AI and emerging technologies is reshaping the global music industry.

Through MusicFutures — the Liverpool City Region’s Creative Cluster — we are supporting experimentation, research and the piloting of new approaches in music technology, talent development and international growth.

Our ambition is to position the Liverpool City Region as a national testbed for scalable creative solutions, ensuring local businesses and artists can confidently engage with innovation while protecting creativity and rights.

A strong music ecosystem relies on resilient infrastructure.

We are working to address challenges facing venues of all sizes — particularly small and grassroots spaces that are essential for artist development. This includes planning considerations, mitigating noise-related issues, improving long-term sustainability, and advocating for practical solutions such as better late-night public transport to support audiences, artists and workers.

Safeguarding and strengthening our live music infrastructure is critical to the region’s cultural and economic future.